Rose Gold Chocolate Dial Chronograph Watch

@swisswatchesdottcom

11.9K followers

179.3K

Likes

2.0M

Views

1.9K

Comments

3.7K

Trend Score

88/100

Status

Trending

Influence Level

micro-influencer

Viral Potential

high

Engagement Quality

high

Key Insights

The content format, a 'Pawn Stars'-style negotiation for a high-value luxury item, is the primary driver of virality, not the product itself being new.
There is immense audience interest in the secondary luxury watch market, specifically regarding valuation, condition assessment, and negotiation tactics.
A micro-influencer can achieve massive, macro-level reach with content that provides a transparent, behind-the-scenes look into an exclusive industry.

•A customer enters a jewelry store to sell a Rolex Cosmograph Daytona watch, model reference 116505.
•The customer initially asks for $40,000 for the watch.
•The jeweler assesses the watch's condition, noting it is an older model, is 'very worn out', needs a new crystal, has a scratched bracelet, and is missing two links.
•After a negotiation, the jeweler and customer agree on a final sale price of $33,000.
•The transaction is completed via a check, and the customer provides the watch along with its original green box.