Boxer
Explore product themes and innovation directions
4 themes available
The Performance Everyday
This spec directly embodies this theme by incorporating technical features like moisture-wicking fabrics, mesh panels, and 4-way stretch into an affordable, daily-use boxer brief. It meets the demand for functional comfort that supports an active lifestyle without a premium price tag.
Eco-Conscious Comfort
This is a primary theme, driven by the use of Tencel™ Modal and recycled polyester. It targets consumers who prioritize sustainable materials and natural-feel fabrics without sacrificing comfort.
Understated Luxury
This theme is central, reflected in the use of premium Micro-Modal, a minimalist aesthetic, and advanced construction like bonded seams. The product is positioned as an elevated basic for those who seek quiet indulgence and exceptional quality.
Retro Reimagined
This product directly taps into the "Retro Reimagined" theme by featuring a prominent, logo-emblazoned waistband, which is a hallmark of 90s fashion. It revives a classic style in a way that feels both nostalgic and relevant for today's consumer, particularly appealing to those who appreciate throwback styles.
Trendy Brands
Saxx
A leader in the performance underwear space, known for its patented BallPark Pouch™ technology that provides separation and support.
Mack Weldon
This brand focuses on smart design and performance fabrics, creating a loyal following for its technologically advanced basics.
Calvin Klein
An iconic brand that continues to define the market, successfully blending classic style with modern trends.
CDLP
A Swedish design house that has gained significant traction in the US for its focus on luxury, sustainable materials.
Tom Ford
Representing the pinnacle of the luxury market, this brand treats underwear as a true luxury garment.
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