Nostalgia continues to be a powerful force in fashion, and this theme sees the revival of iconic boxer styles from the 80s and 90s. This is most evident in the return of prominent, logo-emblazoned waistbands and classic, fuller-cut silhouettes.

The men's boxer market in the US for the upcoming Fall/Winter 2025-2026 season is characterized by a significant move towards technically advanced and thoughtfully designed garments that prioritize both function and form. The overarching trend is a departure from basic, purely functional underwear to pieces that offer specialized benefits, enhanced comfort, and a greater sense of personal style. Key developments include the widespread adoption of performance fabrics, once niche to athletic wear, which are now standard for everyday use, offering features like moisture-wicking, cooling, and anti-odor properties. Sustainability is another major driver, with a growing consumer preference for eco-friendly materials such as bamboo and Tencel, which are valued for their softness and smaller environmental footprint. A sense of nostalgia is also influencing design, with retro-inspired waistbands and classic silhouettes making a strong comeback. On the premium end of the spectrum, luxury materials like silk and microfiber blends are gaining popularity for their superior comfort and feel. Finally, there is a clear trend towards self-expression, with men opting for bolder colors and playful, unique prints over traditional solid tones. This shift is largely fueled by direct-to-consumer brands that leverage limited-edition drops and social media to create excitement and cater to a desire for individuality, transforming underwear from a simple necessity into a fashion statement.

Products in this theme

Calvin Klein

1996 Boxer Brief

This model leverages the brand's iconic history to tap into the powerful nostalgia trend, proving that classic, logo-driven designs from the 90s remain highly relevant and desirable.

Calvin Klein

Cotton Classics Boxer Brief

Represents the enduring appeal of heritage styles. Its trend relevance lies in its status as a foundational piece that embodies the 'classic' element of the retro revival.

CDLP

Bamboo Boxer Brief

This product is at the forefront of the eco-conscious trend, demonstrating that sustainable materials like bamboo can also deliver a luxury-level experience in terms of softness and comfort.

Tom Ford

Velvet-Trimmed Stretch-Cotton Boxer Briefs

Demonstrates the luxury trend's focus on elevating basics through unique, high-end details and tactile materials, turning a simple garment into a statement of refinement.