The Shellie Coat
by Khaite
Trend Summary
Represents the Faux Fur Fantasy trend with its plush texture and oversized fit, offering luxury with an ethical focus.
Key Features
- Plush faux fur texture
- Oversized fit
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through material choice, using faux leather and faux shearling to significantly lower the price point. This also positions the jacket as a vegan or cruelty-free alternative. The jacket is designed to be mid-weight, making it more versatile for layering across different seasons compared to the heavyweight original. Brands could further differentiate by offering a wider array of trend-focused colors beyond classic black and brown.
Success Replication
The strategy is to replicate the most visually prominent and trend-driven features of the reference product at an accessible price. This is achieved by maintaining the oversized, hip-length bomber silhouette which is key to the current trend. It retains the signature look of a large, contrasting shearling-style collar and the functional ribbed trims that define the bomber style. The core aesthetic is preserved, allowing customers to participate in the trend without the high cost of genuine materials.