Ethical and sustainable choices are at the forefront of fashion, leading to a surge in the popularity of plush, high-quality faux fur coats in both bold, colorful styles and natural-looking designs.

As the colder months of late 2025 and early 2026 approach, the US coat market is defined by a blend of timeless silhouettes and bold, expressive details. The overarching mood is one of "quiet luxury" and investment dressing, with a focus on high-quality, durable pieces that make a statement. This emphasis on longevity and quality signifies a shift towards more conscious consumption, where consumers prioritize garments that will remain stylish and functional for seasons to come, moving away from fast-fashion cycles. Sustainability also plays a significant role in shaping market preferences, with a notable rise in the popularity of high-quality faux fur and other eco-conscious materials. Alongside this ethical consideration, consumers are seeking versatility, investing in coats that can be styled for various occasions, from casual outings to more formal events. This demand for adaptability means that single-purpose outerwear is becoming less appealing, with multi-functional, transitional pieces taking precedence in the modern wardrobe. The focus on longevity and adaptability is reflected in the key trends, which revolve around elongated silhouettes, tactile textures, and functional yet fashionable details. These elements work together to add a modern twist to classic designs, such as the reimagined trench coat and the dramatic maxi-length wool coat. Ultimately, the season's most coveted coats are those that are both stylish and practical, offering a sense of polished sophistication and enduring appeal.

Products in this theme

Totême

Signature Shearling-Lined Jacket

Embodies the Leather & Shearling trend with its clean lines and high-quality materials, making it a key investment piece.

Khaite

The Shellie Coat

Represents the Faux Fur Fantasy trend with its plush texture and oversized fit, offering luxury with an ethical focus.

Apparis

The Stella Coat

A bold and colorful faux fur coat that perfectly captures the fun and glamour of the Faux Fur Fantasy trend.

Apparis

The Anouck Coat

This longer faux fur style taps into both the Maxi Hemlines and Faux Fur Fantasy trends, offering a dramatic and ethical statement piece.