Fits Everybody Boy Short

by SKIMS

mid-tier

Product Variations

Trend Summary

This model exemplifies the market's demand for ultimate comfort and an invisible look under clothing, using innovative, soft-stretch fabric.

Key Features

Buttery-soft fabric
Stretchy and molds to body
Seamless feel

Featured In

Who What Wear

The Lingerie Addict

Vogue

ELLE

Product Specifications

Body Fabric

85% Tencel™ Modal, 15% Elastane.

Gusset Lining

100% Cotton.

Fabric Properties

Ultra-soft and smooth texture, excellent stretch and recovery, naturally breathable and moisture-wicking, resistant to pilling.

Color/Finish Specifications

Core Shades: Black, Espresso, Rose Tan, Dove Grey, Twilight Blue. Seasonal Shades: Sage Green, Dusty Rose, Lavender. Visual Appearance: Opaque with a slight sheen.

Sizing and Fit Specifications

Available Sizes: XXS, XS, S, M, L, XL, 2X, 3X. Waist Fit: High-waisted. Coverage: Full coverage. Fit Description: True to size with a body-hugging, flexible fit.

Shape and Construction Specifications

Style: Boy short. Cut: Full coverage with raw-cut leg openings. Seams: Bonded seams at the waist and side for a smooth, flat profile. Waistband: Seamless, bonded waistband for no digging.

Functional Features

Wearability: Designed for a smooth, invisible look under clothing. Feel: Buttery soft and lightweight, feels like wearing nothing.

Care Instructions

Washing: Machine wash cold on a delicate cycle. Drying: Lay flat to dry. Bleaching: Non-chlorine bleach only.

Differentiation Strategy

Differentiation is achieved through material choice, using Tencel™ Modal for a similar luxurious feel with the added marketing benefit of being a more sustainable and naturally derived fiber.

The color palette is curated to feel sophisticated and distinct from the reference product's signature nudes.

The use of bonded seams throughout the garment can be marketed as a superior technology for a truly seamless experience, building on the original's raw-cut leg openings.

Success Replication

Replicates the 'buttery soft,' second-skin feel and the high-waisted, full-coverage silhouette that molds to the body.

Maintains an extensive size range to ensure inclusivity.

Retains the focus on a seamless, 'invisible' construction using advanced bonding technology to appeal to the market desire for a smooth profile under clothes.