Universal Seamless Thong

This product differentiates itself by moving into the shapewear category with light compression and smoothing features, justifying a higher price point. The high-waisted silhouette offers a different fit and function than the reference product, appealing to a consumer who may be looking for more support. The use of premium materials like Lycra® and Pima cotton, along with advanced features like a silicone grip waistband, further elevates it beyond a basic seamless thong.

This premium offering builds on the success of the Parade thong by taking its core principles of comfort and a seamless fit to a higher level of performance and luxury. It retains the idea of underwear that works with the body, but adds a functional, shaping element. The commitment to an inclusive size range and the use of high-quality, sustainable materials are also key retained elements.