Original Rise Thong
by Hanky Panky
Product Variations
Trend Summary
A long-standing favorite that continues to trend due to its blend of decorative lace and reliable comfort, fitting the 'expressive details' theme.
Key Features
- Signature stretch lace
- V-front waistband
- Wide range of colors
Featured In
Product Specifications
Differentiation Strategy
Targets a value-conscious consumer with a significantly more accessible price point.
Utilizes modern construction like laser-cut edges and bonded seams instead of lace trim to achieve a seamless profile.
Swaps the signature lace for a cost-effective and popular microfiber material.
Offers traditional S/M/L sizing, which is more common and less costly to produce than a specialized "one-size" model.
Success Replication
Retains the essential thong silhouette to offer a solution for avoiding visible panty lines (VPL).
Keeps comfort as a primary selling point by using a soft, stretchy microfiber fabric.
Focuses on providing a smooth, invisible look under clothing, which is a core benefit of the original.
Aims to be an accessible, everyday panty by offering a wide range of basic and seasonal colors.